Revealed: The 5 most sought-after Aussie destinations to book in 2025

Data from Airbnb has revealed that in 2025, Australian domestic travel will be all about sun, sand, seafood, and shiraz.

Thinking about exploring your own backyard in 2025? Airbnb has unveiled the must-visit Aussie destinations you won’t want to miss.

In their latest report, Airbnb reveals the top trending destinations that have captured the attention of Australian travellers, based on searches from January to September 2024. There’s a clear preference for coastal escapes and vineyard retreats – truly the best of both worlds – showcasing Australians’ desire for relaxation, adventure, and quality produce.

1. Jervis Bay

The pristine white sands of Hyams Beach. (Image: Destination NSW

Located on the South Coast of NSW, just a three-hour drive from Sydney, Jervis Bay is renowned for its pristine white beaches and laidback coastal vibe. There’s something for everyone here: Animal lovers can admire whales, dolphins and seals; foodies can savour a beer tasting at one of Shoalhaven Coast’s biggest drawcards, the Jervis Bay Brewing Co; and nature lovers can relish sun-soaked days at Hyam’s Beach and hike in lush national parks.  

2. K’gari, Queensland

Pristine white sands, crystal-clear waters, and lush greenery await. (Image: Tourism Australia)

With pristine white sandy beaches, turquoise waters, breathtaking lakes, untouched rainforests, and rich wildlife, the World Heritage-listed K’gari offers plenty of activities for nature and adventure enthusiasts as well as those seeking relaxation. This unique destination 15 kilometres off Hervey Bay is the world’s largest sand island where visitors can experience thrilling 4WD and sand dune adventures, hiking, camping, and spectacular whale watching. It’s also home to a pure strain of dingoes that roam freely across the island. 

Another unique way to experience the island is the Illumina show at the Kingfisher Bay Resort. The creative genius behind Uluṟu’s Wintjiri Wiṟu has created permanent light, laser and projection installations that bring to life the island’s cultural stories and natural wonders.

3. Yarra Glen, Victoria 

Yarra Glen boasts rolling vineyards, lush green hills, and a charming small-town atmosphere. (Image: Tourism Australia)

Yarra Glen is a gourmet haven nestled in the heart of the Yarra Valley. Wine lovers have access to world-class wineries and the chance to sample some of Australia’s finest drops from the likes of Yering Station, De Bortoli Wines, and Domaine Chandon. The town oozes country charm, with quaint streets, historic shops, and cosy cafes.

Spend your days sipping top-notch wine, hot air ballooning over the picturesque landscapes, and cycling along the many bike paths that wind through the valley. The area also has a vibrant local market scene including The Yarra Glen Market and Yarra Glen Farmers Market which offer fresh produce, handmade goods, and artisan products.

4. St Helens, Tasmania

This picturesque town is known for its beautiful beaches, pristine natural environments, and vibrant fishing culture. (Image: Tourism Australia)

This delightful coastal town offers a mix of natural beauty, outdoor activities, a rich history, and some of the most delicious seafood you’ll ever have. Renowned as a seafood haven, this vibrant fishing community is home to world-class oysters, mussels, scallops, and flathead, all freshly harvested from its pristine waters. It is also considered a gateway to the Bay of Fires, whose 10-kilometre stretch of beaches has been revealed as the best in Australia for 2025 so basing yourself here means you’re spoilt for choice with where to take a dip. 

5. Tanunda, South Australia 

Bethany Wines produce high-quality wines, including shiraz, grenache, and cabernet sauvignon.

Another destination for wine enthusiasts and gourmands, Tanunda is located in the heart of the Barossa Valley and is known for its rich history, wine production, and beautiful landscapes. Its strong German heritage is reflected in its architecture, festivals, and food which brings a unique charm to the area. Visitors can explore the charming streets lined with historic buildings, enjoy wine tastings from renowned wineries like Jacob’s Creek and Penfolds, and indulge in local produce, from gourmet cheeses at The Barossa Valley Cheese Company to artisanal chocolates at Barossa Valley Chocolate Company.