Revealed: This Aussie state is the most welcoming region on Earth

Australians pride themselves on being an easy-going bunch. But there are some places where the locals just welcome you with open arms.

If you love travelling regional Australia, you’re probably already familiar with our list of Australia’s top towns but have you ever wondered which towns lay claim to the title of most welcoming?

Well, look no further because Booking.com has released the 10 most welcoming regions on Earth for 2025. And one Australian state has topped the list.

The most welcoming region on Earth

South Australia has been named the most welcoming region on Earth. (Image: Booking.com/Getty Images)

Drumroll, please… the wonderful South Australia has been named the most welcoming region on Earth! Based on over 360 million verified customer reviews, this accolade cements South Australia’s reputation as a destination of unparalleled hospitality and warmth.

South Australian Minister for Tourism Zoe Bettison believes the accolade is no surprise to locals who experience the state’s daily hospitality.

“From the Adelaide Hills to Kangaroo Island, from the Barossa to the Murray River and the Flinders Ranges, guests will always be warmly welcomed in South Australia,” Zoe said.

The region’s friendly locals, breathtaking landscapes and world-renowned wine regions all contribute to its appeal. The acknowledgment highlights the exceptional efforts of hospitality providers, from luxury accommodations to boutique holiday homes and family-run stays.

Port Lincoln was voted the seventh most welcoming city in Australia. (Image: South Australian Tourism Commission)

Port Lincoln on SA’s Eyre Peninsula, also secured a spot among the most welcoming cities in Australia list for 2025, coming in at seventh place. Known for its pristine coastline and unique wildlife encounters, Port Lincoln is a testament to South Australia’s ability to combine natural beauty with world-class hospitality.

Booking.com regional manager for Oceania Todd Lacey said that Booking.com’s partners go above and beyond to help create memorable travel moments.

“We’re thrilled to see South Australia recognised on the global stage this year and look forward to continuing to support our local partners as they welcome visitors to the state’s world-class events, wine regions and scenic landscapes,” Todd shared.

Who else made the list?

Montville was voted Australia’s most welcoming town. (Image: Tourism and Events Queensland)

In the list of the most welcoming regions on Earth, South Australia joined the esteemed company alongside Osijek-Baranja in Croatia, Kakheti in Georgia, Madeira in Portugal, and Misiones in Argentina.

Joining Port Lincoln among the top 10 most welcoming cities in Australia were Montville and Maleny in Queensland coming in first and second place respectively, and Margaret River Town in Western Australia rounding out the top three. Mudgee and Orange in Central West NSW came in fourth and 10th place, Ocean Grove, Halls Gap and Daylesford represented Victoria in fifth, eighth and ninth place, while Bicheno in Tasmania placed sixth.